Clean Energy Resource Teams
Practical steps to clean energy.
Practical steps & direct assistance
The new CERTs site connects people to a deep catalog of clean energy assistance in an approachable way. We greatly simplified the amount of topic pages they curated and aggregated all their resources into a single "tools & guides" section.
In addition to DIY tools, the new site helps visitors quickly understand how CERTs can assist them directly. We brought stories to the forefront to bring those interactions to life.
A helpful brand
We also updated their logo, refreshed their visual identity and created custom graphics for each of their audiences and area of work. The new look is much brighter and friendlier than the previous style—reflecting the personable nature of the CERTs staff themselves.
Helping Clean Energy Resource Teams reach a young audience
Clean Energy Resource Teams wants to connect with students on exploring possibilities in green jobs. We partnered together enhance their careers pages, providing users with resources to learn, explore, and envision themselves in sustainable careers, while offering a clear pathway to achieving their goals. We offer users multiple options for exploration so they can delve into topics that align with their career aspirations. We communicate how users can go from where they are now to a green career, including a job board with active listings all across Minnesota.
what we did