Great Minnesota Schools (GMS)

Great MN Schools works with schools, families and communities to ensure that every child attends an excellent and equitable school.

After extensive user research and strategic sessions, we architected and designed a Great Minnesota Schools site that clearly explains their work and impact.

The new site targets three distinct audiences—families, schools and community groups—and offers clear engagement paths for each. The playful illustrations capture the bright, aspirational spirit of the organization's work.

The site also celebrates GMS's many successes.  Stories and statistics are threaded throughout, so different users understand the organization's incredible value no matter where they land.