Citizens Utility Board

Citizens Utility Board of Minnesota (CUB) advocates for utility consumers. CUB is the people's voice before utility regulators and the state legislation. They promote affordable rates and a rapid, cost-effective transition to clean energy. Their website is a vital connection for consumers facing utility shutoff, needing support or looking to understand and lower their monthly bill.

The site's content and architecture prioritizes site visitors in crisis—giving them the information and contacts they need to prevent utility shutoff, reconnect service or find help paying their bills. 

CUB is an extremely helpful and approachable organization—tackling both policy work and direct to consumer resources. From a brand perspective, it was important to show a people-centered story. The new design and content strategy puts consumers in the center of the story while more vibrant colors and fonts convey a personable, trusted tone. The site does all this without sacrificing the deeper news and resources needed by other policymakers.